An Independent Creatives home, a resource for Brand, Businesses & Organisations. Your Villa facilitates a fast track to directly engage with vetted Experts.

Core Values

Our approach is based on a strong conviction that Sustainability needs to be an integrated part of everything we do and to keep that commitment.

Building on “The Swedish Way” our values emanate from deep understanding and experience that creativity simply requires diversity and that abnormal is the new normal.

  • We fall in love with the brands, businesses and projects we work with – our Villa’s Experts & Creatives are independent which means that they chose the projects they engage in.

  • You the client get vetted creatives dedicated to just your brand, your project, and hence a better result, and a more rewarding thought process.
  • All our Creatives & Experts are committed to our ethics and sustainability values.
  • We offer our expertise to all brands who strive to move in the direction of Sustainability and define a higher purpose.
  • We are devoted to helping you identify the good in your business and how to communicate it in a way that is engaging, fun and/or bold and edgy.
  • As your brand mentors we do not expect you to have bullet proof sustainable operations, we know it’s a big challenge for us all and that it takes time to get there – so we are happy to help any and all who are committed to getting to a sustainable world.
  • Re-using existing content is an overlooked resource – as part of our brand mentoring we investigate and assess your existing content, so that we can recycle, tweak and maximize your marketing for a sustainable and successful result.
  • We do not believe in one-way-fits-all. We believe in letting people do their thing – and understanding, speaking freely and listening respectfully.

  • Having a curiosity about other ways/views/preferences is the best way to safeguard against stupid decisions.
  • We firmly believe in Sustainability and Purpose – we want to give assurance to our Clients that their brand communication hits the mark.
  • We believe in recommending each other, in sharing and opening our networks, and in working cross-sector, cross-border, and cross-businesses, in particular as we know it brings healthy friction and innovative competitive results. 
  • Being bold to get the best results. Always with a will and mission to lift each other up. Because if you share you get more. This is our motto.
  • We always strive to show a big heart, we want to be the reason that someone smiles, and we take pride in listening, helping and supporting. 
  • The spirit of good karma leads to better results for our Clients and to better world.
  • We never lose sight, and we always stay current on the development of Sustainability topics and how they affect the different industries and regions of the world.
  • We firmly believe in Sustainability and Purpose – we want to give assurance to our Clients that their brand communication hits the mark.

The Founders

The Villa was passionately co-founded by business lawyer Katarina Strandberg and Commercial Film Producer/Consultant Leila Falkenberg. Two professionals with a true passion for Business, Creativity and authentic Brand Communication. The Swedish Way, to make the gap between client and creatives disappear.

Leila Falkenberg

Leila is often called a Connector throughout out her different professional positions. In the Villa she is making use of exactly this talent and passion every day. A multi-talented and very creative leader – always ahead of her game. Already at the early age of 15 she got her first job, at a professional race stable – also racing horses herself.

Katarina Strandberg

Katarina is often called Super Girl and Legal Ninja. She has tons of positive energy and a love for both the entrepreneur and the investors making a company grow. 

Board of Directors

The Villa’s Board of Directors has some of the most intelligent and competent Directors to be found. They are dedicated and will go the extra mile to ensure that the Villa governance is stable, effective, reliable and sustainable. All for the benefit of our investors, creatives and first and foremost our Clients. We are proud and honored to have them.

Ulf Säter

Katarina Strandberg

Petter Ljungberg

Leila Falkenberg

Kyle Hoedebecke​

Advisory Board

Our international Advisory Board brings us energy, good advice, network and always a sounding board to count on. This trickles down to the benefit of our Clients and we could not be prouder.

Kieran Youngman

Gonan Premfors

James Rosenstein​