Ariel is an expert in marketing, communications and branding for innovative and upcoming tech companies. She founded her own boutique communications and marketing firm, Klover Communications in 2013 and has served as the Chief Communications Officer of Cellink, the Nasdaq listed 3D Bioprinting solutions company.

She has spoken at several tech conferences around the world and has given seminars on international brand building through best communication and marketing practices. She has also conducted multiple panels and fireside chats with several high profile individuals. In 2018 she was named one of the top 25 women in 3D printing for her work with Cellink. Kramer has worked with companies in the US, Europe and Asia helping them raise their visibility and establish a strong presence.

Aside from her work with marketing, communications and branding, she has written for the Wall Street Journal, HuffPost and Business Insider. She is based in Gothenburg, Sweden available for work globally.