Carl-Johan has more than 20 years of experience working within advertising art direction and design. He’s a versatile storyteller whose work is characterized by an attention to detail, attentive design, and authentic moments. Solving complex communication challenges for both national and international companies by developing visual identities, creative concepts, and strategic and tactical campaign platforms.

He’s made the complex simple for brands like Bentley Motors, Electrolux Grande Cuisine, Lars Wallin, Kia Motors, Scandinavian Airlines, and Saab Automobile. To bridge the gap between rational business strategy and emotional creativity, Carl-Johan has successfully added photography and film direction to his portfolio of skills.

Growing up on a farm in the middle of Sweden he’s built everything from surf and snowboards, to houses and furniture. He today has his own raw furniture brand. He loves the outdoors and is a passionate skier and hunter.