Content strategist and creative with a focus on optimizing communication for the mobile 1st era.

Today, 90% of content is being consumed in a vertical, mobile 1st manner. And although many brands are fully invested in reaching their audience in these digital platforms, the creative ambition, status and budget for vertical campaigns is far from aligned with the overwhelming potential impact of the vertical social platforms.

Marcus Frendberg’s message is one of transformation. How do we train our creative minds to start thinking in vertical format? How can we engage our audience faster and still get our message across? How can we use the specific Social media platform engines to create mesmerizing ads that build brand and drive sales?

The evolution of the 9×16 ad is still in its earliest stage and the potential to make an impact is great for those who dare to try.