"Building brands with storytelling. The brain behind ICA's the Stig! Peters knowhow on creating - one of a kind - concepts for brands that consumers really embrace is truly unique."
The master of Swedish humor, as the success Storytelling for Norrlands Guld Beers, Loka Mineral Waters & ICA. 2022 Guldägget winner for Wirepas Concept Films
Top-notch experienced Creative Director, Copywriter and Skilled Conceptual Branding Expert with a well-demonstrated history within the communication and advertising industry creating unique, long-lasting advertising concepts that find its way to people’s hearts.
Creative ideation and storytelling for brands as ICA, known for its innovative marketing, the obvious example featuring ICA Stig. This concept of short sketches was groundbreaking when the commercials started.
As well as successful storytelling for Norrlands Guld Beer, Loka mineral water, WESC and H&M. Creator of the bold communication concept for Moderaterna – the first time a Swedish political party uses the power of humour in a campaign.
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