Ulrika is a senior digital strategist and advisor with a broad and long-standing experience from digital business as creative, project manager and strategist.

She has worked with major brands in several reputable advertising and web agencies at national and global level and is a recurring headteacher and lecturer at Medieinstitutet. Ulrika is passionate about doing good and is inspired by everything innovation and technology can do for humanity.

Ulrika has also co-founded the charity foundation “Vi Gör Vad Vi Kan” We Do What We Can Do and the un-conference “Digikollo” Digital Collab Summit. She has worked at Swedish top agencies as King, BBH Agency and Cloud Nine working with both Swedish and international clients. At the moment full time Strategy Lead at Stockholms läns museum.